custom source classification
may 8, 2026Customers can now define their own URL types and Domain types and assign them to sources, on top of our defaults (owned, earned, ugc, paid).
see it →Why this matters: every brand we talked to wanted to slice sources by their own taxonomy — agency campaigns, retail partners, syndication, geo experiments. The defaults covered ~70% of cases. The remaining 30% is where signal lives. Now you bring your own labels, attach them in one click, and segment every source view on top.
This was one of the most-requested items in customer interviews this quarter.
brand insights
may 7, 2026A per-brand deep dive on visibility, sentiment, position, and share of voice — with time series and a heat map across brands × topics × tags × models.
see it →Why this matters: the dashboard was great for "how are we doing in aggregate." It was bad at "where is the gap, specifically." Brand Insights flips that: pick any two of brands, topics, tags, or models on the heat map and outliers pop. The strongest-model and weakest-model cards turn a vague intuition into an actionable prompt for the content team.
Biggest single launch this cycle. Mahaveer + Ashik carried the GA push.
audit logs
may 6, 2026Full who-did-what trail across organization, prompts, keywords, members, topics, and company-level actions.
Why this matters: as customer teams grow past 10 seats, the question shifts from "what changed" to "who changed it and when." Without an audit log, that answer lives in slack or doesn't exist. Now it lives in the product. Tobias landed it across the whole surface area in one stretch.
maps for chatgpt chats
may 2, 2026Local-business responses now render as an interactive map with hoverable pins.
Why this matters: a meaningful slice of chatgpt traffic is local intent — "best dentist near me", "coffee shops in mitte." Until now those responses were a wall of text in our chat view. Now they're a map. If you track local visibility or city-level recommendations, you can finally see the shape of the answer at a glance.
early access
apr 29, 2026Self-serve beta opt-in. Customers turn on beta features themselves from company settings — no support ping required.
Why this matters: we ship a lot of beta features. For a long time the only way in was a slack message to us. That's friction for customers and noise for us. Early Access removes both. Today it exposes Synthetic Query Fanout and (until last week) Brand Insights. New beta surfaces will land here by default.